~The Catch-All Drawer~

I saw an ad for "IMusicsearch" on a fairly respectable page, and went to it because it said Free Music Downloads. - Just checking. I wasn't born yesterday. I knew it wasn't free, but checked it anyway. All of this is presented on the page: *Music - Free Unlimited Downloads.
*Download Unlimited Free MP3 Music, Movies and Games.
*Unlimited Free Music Downloads From All Your Favorite Artists! - Over 12 *Billion Songs at Your Fingertips. Highest Quality CD Sound.
*Burn Unlimited CDs for Free
*Download Free MP3 Music, DVD Movies & Software right to your PC.
*No Download Fees, All Favorite Artists - Legal
*Largest Selection of FREE Music & Movies. All Your Favorite Artists *Guaranteed. 100% Safe - No Download, Per Song or Monthly Fees. FREE Unlimited MP3 Music Downloads Over 12 Billion Files ! *Fast Downloads - 150% Faster than Kazaa Gold
*Mix and Burn Your Own CD's to Play in your Car or Home Stereo.

Then the next page tells you how much you have to pay to get this Free service!
The liars!

Am I missing something? If indeed they offer a great service for a fee, what is the harm in pitching it that way? Why would anybody sign up when they lie to you up front?
This kind of thing gives the web a bad name. I don't believe in governmental controls to get rid of this, but some of these people should be prosecuted to insure truth in advertising. Hopefully honest sellers will attract more customers than the liars, but it hasn't worked that way so far.